For FEMALE LEADERS and FOUNDERS
who deliver results, and are done watching people with less experience get remembered before they do.
You Don’t Have a CONFIDENCE Problem.
You Have a
VISIBILITY Problem.
For senior leaders and founders who already deliver and are done watching people with less experience get remembered before they do.
You Don’t Have a Confidence Problem. You Have a Visibility Mechanics Problem.
THE POWER OF PRESENCE shows you how to be CLEAR, AUTHORITATIVE, and UNFORGETTABLE.
WITHOUT getting louder, pushier or less like yourself.
Built on THE STAR SYSTEM, the process I designed myself, and the exact tool inside it, The Ignition Code.
Was $1499, Today just $97 payment, instant lifetime access
AS SEEN IN AND TRUSTED BY
THE #1 MISTAKE
CAPABLE WOMEN MAKE
The #1 mistake capable women make
Believing that if you do the work well enough, someone will eventually notice.
Visibility isn't a reward for good work. It's a separate, learnable skill. Almost nobody teaches it, so most women quietly assume it's a personality trait they simply don't have.
Here’s what OVERLOOKED CAPABILITY actually looks like...
You prepare carefully, share a solid insight, and the conversation moves on.
You over‑explain to avoid being misread.
You present an update. Your voice tightens. A louder colleague pulls the room's attention instead.
The client call or industry event was pleasant, capable, but not memorable.
You replay every moment you stayed quiet, and think: "I should be further along than this."
THE PROBLEM WAS
NEVER CONFIDENCE.
Good work doesn't automatically mean you will be noticed.
Visibility is a separate, learnable skill.
The Old Way ✗
Speak up!
Just be more confident!
The New Way ✓
The Power of Presence
Be yourself.
Train the mechanics that make YOUR authority visible.
Presence is revealed.
Not manufactured.
Here's the actual difference between the women who get remembered and the ones who don't.
It was never more effort.
IT'S A DIFFERENT MODEL.
You don't have to get louder. You don't have to become someone more aggressive, more polished, or less like yourself. You don't have to add a single hour to a calendar that already has no white space in it.
Most confidence advice tries to fix how you feel; real presence changes how you are read. It is a trainable skill using concrete mechanics like voice, timing, stillness, and composure to make people trust, remember, and follow you.
The Power of Presence is the bridge that turns...
achievement → authority,
experience → influence,
capability → being believed.
capable → commanding.
The Foundation
★ THE STAR SYSTEM ★
↓
What You Become
CLEAR, AUTHORITATIVE & UNFORGETTABLE VISIBILITY
↓
The Tool
THE IGNITION CODE
The Ignition Code is five questions that take your delivery from average to great, starting with one most people never think to ask:
↓
How You Learn It
6 SELF-PACED MODULES
EVERY CAPABLE WOMAN HAS A VERSION OF HERSELF WHO KNOWS HOW TO BE SEEN CLEAR, STEADY, UNMISTAKABLY HER.
USES HEIDI'S UNIQUE STAR SYSTEM
TO TAKE YOU THERE.
5 specific shifts,
built into every module of the program.
That move you from
Where You Are NOW;
↓
Where You WANT TO BE.
#1 - Ground It
#2 - Voice It
#3 - Command It
#4 - Radiate It
#5 - Amplify It
"It's my Unique Program built on 30 years
of testing what actually works in;
high-stake rooms ✓
television ✓
interviews ✓
meetings ✓
boardrooms ✓
government roundtables ✓
and stages ✓"
A preview of what's inside.
The Ignition Code
The prep work good speakers skip and great ones never do.
Most women walk into a meeting having thought about what they'll say. Almost none have thought about what they want their audience to do next.
The Ignition Code is five questions that take your delivery from average to great, starting with one most people never think to ask:
Why have you been asked to speak at all?
Get the first three right, and you're good. Know the last two, and you're great.
Built entirely from my own experience. Not adapted from anyone else's framework.
You won't find it taught anywhere else.
From where you are to where you're going.
The Star System
1
Ground It
2
Voice It
3
Command It
4
Radiate It
5
Amplify It
The Ignition Code is the five questions you answer before you speak. It lives inside two of these steps: it shapes what you say and how you read who you're saying it to.
Nothing manufactured. Just revealed.
This isn't theory.
It's tested at the highest levels with women just like you.
Ivy Z.
Promoted after four years stuck in the same role. Revenue doubled.
Theresa D.
$500,000 deal closed four hours after a single session.
Becky L.
Went from invisible to the woman her board calls "Superwoman."
Anthea W.
One session. Walked off stage surrounded with speaking offers — hasn't said no since.
Ivy Z.
Promoted after four years stuck in the same role. Revenue doubled.
Theresa D.
$500,000 deal closed four hours after a single session.
Becky L.
Went from invisible to the woman her board calls "Superwoman."
Anthea W.
One session. Walked off stage surrounded with speaking offers — hasn't said no since.
This could be you too.
The Six Modules That Install The Star System
MODULE 01
Building Your
Leadership Foundation
Align your authentic self with your leadership goals and clarify what makes you distinctive.
MODULE 02
Crafting Your
Leadership Identity
Build the leadership persona that shows up under pressure. Nothing performed, nothing borrowed.
MODULE 03
Flipping the
Presence Switch
The pivotal module: learn to unlock your full presence on demand, so you can command any room, meeting, or pitch.
MODULE 04
Building Mastering
Your Presence
Use voice, body language, silence, and eye contact so authority registers before you over-explain.
MODULE 05
Commanding
the Room
Project energy, handle tough conversations, and stay authoritative under pressure on camera and in person.
MODULE 06
Sustaining
Your Power
Lock in the transformation with systems that hold, without burning you out.
WHY ME? HEIDI DUGAN.
Before I was a board director, global CEO, and China's first foreign TV host,
I was terrified of being seen.
"I remember sweating through my first live TV appearance. The audience could feel when I was faking confidence and I could too. But the moment I found my authentic presence, everything shifted and it launched a 30-year international career."
• 30 years coaching senior women & founders
• TV host and professionally trained actor
• TEDx speaker
• Award-winning Woman in Business
• Best-selling author
• Board governance
What this career taught me wasn't confidence.
It was the mechanics: voice, pacing, stillness, and how the people in front of you, whether it's a room or a camera, decide what to believe about you before you've finished your first sentence.
I got here not because I was naturally more visible than you. I got here because I was trained, deliberately, in mechanics most people never get taught.
The Power of Presence
is your self-paced shortcut.
The mechanics I spent 30 years
testing in real rooms.
The Power of Presence is your self-paced shortcut.
The mechanics I spent 30 years testing in real rooms.
It isn't confidence coaching.
It isn't a communications workshop.
It's the specific mechanics. voice, timing, presence, message, compressed from 30 years of coaching senior women and founders into six modules you can do on your own schedule, in the pockets of time you actually have.
Think of it as the shortcut.
Instead of spending years figuring out by trial and error what actually makes people register you differently, the six modules hand you the system directly, the same one behind a mechanism most people never get taught explicitly, because almost nobody who teaches it has actually lived inside the rooms where it matters.
1
One practical
exercise per lesson
Not theory to think about later — something you can use in your very next meeting, call, or pitch.
2
Built to show results immediately
You'll feel a difference in how you show up the first time you use it, not weeks into the course.
3
Each lesson
builds on the last
By the final module you're not juggling six separate ideas — it's become one system, automatically.
What will change for you.
Presenting an update
YOU NOW
Voice tightens, a louder colleague pulls
attention instead.
THE NEW YOU ✓
A voice that holds steady under pressure
Stepping into leadership
YOU NOW
Trying to look confident, being more aggressive, performing a version of yourself
THE NEW YOU ✓
Your personality leading the way to success
Opening a meeting or a pitch
YOU NOW
Pleasant, capable, forgettable
THE NEW YOU ✓
An opening that gets remembered, not just heard
Claiming your own results
YOU NOW
Downplay it, or it reads as bragging
THE NEW YOU ✓
Language for claiming results that feels authentic, not performed
A call where they can't see you
YOU NOW
Your voice is doing all the work, and it isn't landing
THE NEW YOU ✓
Pacing and language that project authority through the phone
On camera
YOU NOW
Stiff, over‑rehearsed, or checked out
THE NEW YOU ✓
Presence that reads as calm, credible and professional
What's inside?
SIX CORE MODULES
Self‑paced video lessons, 10–20 minutes each, with a tangible action step after every one, built to be implemented between lessons, not binged.
COMPANION WORKBOOKS
A dedicated workbook for every lesson, so the work stays on the page and with the people you're actually in front of.
LIFETIME ACCESS
Revisit any module before a high‑stakes meeting, a pitch, or a review for as long as you need it.
Plus these bonuses, included today.
BONUS #1
Phone Presence Mastery
Command respect when no one can see you.
Voice, pacing, and language patterns that project authority through the phone.
BONUS #2
Virtual Meeting Dominance
Match your camera presence to your in‑person impact.
Camera positioning, background selection, and the psychological techniques that make your virtual presence match your in‑person impact.
BONUS #3
Bonus Workbook Bundle
A collection of workbooks to help further elevate your presence and impact.
5 Simple Steps For Your Next Presentation · Goal & time‑planning templates · How to Be Taken Seriously in 30 Seconds or Less · How Influential Are You Really When You Speak · Early‑bird access to live events.
BONUS #1
Phone Presence Mastery
Command respect even when you can't be seen — voice, pacing, and language patterns that project authority through the phone.
BONUS #2
Virtual Meeting Dominance
Camera positioning, background selection, and the psychological techniques that make your virtual presence match your in‑person impact.
BONUS #3
Bonus Workbook Bundle
5 Simple Steps For Your Next Presentation · Goal & time‑planning templates · How to Be Taken Seriously in 30 Seconds or Less · How Influential Are You Really When You Speak · Early‑bird access to live events.
This isn't for someone starting from zero.
This is NOT for you if...
✗ You are still struggling to deliver quality output or build basic credibility.
✗ You do not manage a team or represent your business as a founder or leader.
✗ You lack foundational confidence and are looking for basic self-esteem coaching.
✗ Your schedule is wide open and you have plenty of time to wait for opportunities.
✗ You are comfortable staying in the background while less experienced peers take the spotlight.
THIS IS for you if...
✓ You're already good at your job.
✓ You're already delivering.
✓ You're already respected for your output.
✓ You lead a team.
✓ You're the founder or face of your business.
✓ You're already confident.
✓ Your calendar has no white space.
✓ You're done watching people with less experience be remembered more than you.
Aᅠᅠᅠᅠᅠᅠᅠᅠ you might be thinking.
A few questions you might have.
"I'm not naturally charismatic or extroverted. Will this work for me?"
Yes. This works with your natural style, not against it, some of the strongest results come from women who are naturally quiet and reflective. You're not being turned into someone else.
"I don't have time for another course."
Lessons run 10–20 minutes. No fixed schedule, no falling behind.
"I've already tried confidence‑building but it didn't stick."
This is mechanics. Not affirmations or pep talks
"Will this actually work for hybrid meetings, client pitches, a calendar with no white space?"
It's built for exactly that. Every module ends in one action you take with real people, not just a worksheet you file away.
"Am I going to have to become someone louder or more performative?"
No. You keep everything that already makes you good at your job. This adds the layer that makes it register.
"How long do I have access?"
Lifetime access. Revisit any module before a high‑stakes meeting, a pitch, or a review, for as long as you need it.
"Is this a subscription? Will I be charged again later?"
No. This is a single, one‑time payment of $97.
"Is this different from what I'd get in group or 1:1 mentoring with Heidi?"
Yes. This is the self‑paced foundation of the same system. Mentoring goes deeper, live, on your specific rooms and situations. Most women start here.
"What if I get partway through and I'm not seeing results?"
You're covered by the 30‑Day Presence Promise. Implement one technique in a real meeting or conversation, and if you don't notice a difference, email the team for a full refund, no questions asked.
The 30-Day
Presence Promise
The 30-Day Presence Promise
Implement any one technique from the program in a real meeting, presentation, or conversation.
If you don't notice a difference in how you show up and how others respond to you, email the team and you'll be refunded in full. No questions asked.
This isn't transformation that takes months.
You'll feel a difference immediately, and others typically notice within 2–3 weeks of consistent practice.
No catch. This is a one‑time payment for lifetime access. No hidden subscription, no recurring charge, no surprise renewal. What you see here is what you get.
This isn't a personal indulgence.
Every project you've pitched, every budget you've asked for, every hire you've fought to keep moved faster or slower based on how much your stakeholders already trusted you before you opened your mouth.
You've approved tools, software, and training that cost more than $97 and did less for the outcomes you're accountable for.
THIS IS THE ONE LINE ITEM THAT CHANGES HOW EVERY OTHER RESULT GETS RECEIVED.
The BUDGET gets APPROVED.
The PROJECT gets RESOURCED.
The PROMOTION finally REFLECTS your work.
Your presence isn't something to build from scratch. It's something to finally reveal.
This is the accessible way in. A fraction of the investment of 1:1 or group mentoring with Heidi directly, so you can start now, on your own schedule.
And the idea alone, that visibility is a learnable skill, not a personality trait, is worth more than most leadership programs charge for a full day in a room.
Six modules give you the entire system behind it.
Was $1497
Today $97
Instant access, six self‑paced modules (24 practical classes)
Companion workbooks for every lesson
Lifetime access to revisit before any high‑stakes moment
Bonus: Phone Presence Mastery + Virtual Meeting Dominance
The 30‑Day Presence Promise; full refund if it doesn't work for you
Instant access. Start today — no waiting for the next intake.
The full stories behind the results.
These are real, named clients from Heidi's broader coaching and mentoring work — not people who did this specific $97 self‑paced course. The mechanics are the same ones taught inside the six modules.
REAL CLIENT STORY
Ivy Z.
Senior Leader · One of the World's Biggest HR / Global Movement Companies
Eleven years with the company, stuck in the same role for four. Skilled and experienced, but overlooked, not landing as a leader with her team, avoiding networking entirely. Worked on how she introduced herself and how she moved through a room with intention. Her revenue doubled. After four years being passed over, she was given a senior management position.
This is not confidence advice. This is how she introduced herself and moved through a room, changing how her team and clients read her authority.
REAL CLIENT STORY
Theresa D.
Leading Client Manager · Luxury Events Company
Four hours of work on leading with intention and constructing a message that landed with authority. She walked straight out of the session into a pitch with Louis Vuitton China, and closed a deal worth over $500,000. A bonus and a promotion to Team Leader followed
This is not talent. This is message construction and room‑entry mechanics changing what a decision‑maker believed in one sitting.
REAL CLIENT STORY
Becky L.
CEO
Delivering at an exceptional level and her board still wasn't seeing it. Worked on how to frame her contribution as leadership and claim her outcomes without it feeling like self‑promotion. Nothing about her output changed. Colleagues started calling her "Superwoman." She hasn't stopped being approached with new opportunities since.
This is not new output. This is how she framed her own contribution, changing how her board registered work that was already there.
REAL CLIENT STORY
Anthea W.
PR & Communications Manager · One of the World's Largest Automotive Companies
Spent years putting other people in the spotlight, staying behind the scenes herself. One session on how to own a room before saying a word. She walked off stage surrounded, everyone wanted her contact details. She's said yes to every opportunity like it since.
This is not a personality change. This is owning a room before speaking, changing what happened the moment she stepped off stage.
REAL CLIENT STORY
Ivy Z.
Senior Leader · One of the World's Biggest HR / Global Movement Companies
Eleven years with the company, stuck in the same role for four. Skilled and experienced, but overlooked, not landing as a leader with her team, avoiding networking entirely. Worked on how she introduced herself and how she moved through a room with intention. Her revenue doubled. After four years being passed over, she was given a senior management position.
This is not confidence advice. This is how she introduced herself and moved through a room, changing how her team and clients read her authority.
REAL CLIENT STORY
Theresa D.
Leading Client Manager · Luxury Events Company
Four hours of work on leading with intention and constructing a message that landed with authority. She walked straight out of the session into a pitch with Louis Vuitton China, and closed a deal worth over $500,000. A bonus and a promotion to Team Leader followed
This is not talent. This is message construction and room‑entry mechanics changing what a decision‑maker believed in one sitting.
REAL CLIENT STORY
Becky L.
CEO
Delivering at an exceptional level and her board still wasn't seeing it. Worked on how to frame her contribution as leadership and claim her outcomes without it feeling like self‑promotion. Nothing about her output changed. Colleagues started calling her "Superwoman." She hasn't stopped being approached with new opportunities since.
This is not new output. This is how she framed her own contribution, changing how her board registered work that was already there.
REAL CLIENT STORY
Anthea W.
PR & Communications Manager · One of the World's Largest Automotive Companies
Spent years putting other people in the spotlight, staying behind the scenes herself. One session on how to own a room before saying a word. She walked off stage surrounded, everyone wanted her contact details. She's said yes to every opportunity like it since.
This is not a personality change. This is owning a room before speaking, changing what happened the moment she stepped off stage.
To your presence,
Heidi
P.S. You don't need a new personality to be taken seriously. You need the version of you that's already capable, already respected, finally visible the way it should be. That's what these six modules are built to reveal.
© The Power of Presence, Heidi Dugan. All rights reserved.